Team

Partners

Risto Kuulasmaa

Risto Kuulasmaa

Creative Director

Risto has a prolific background as a media executive, marketing strategist and startup founder. He has produced arena-.sized events gathering over 145.000 visitors across Europe.

Risto has won multiple awards as a television producer and director working closely by talents and public personas. Risto is a lifelong curious learner and he is volunteering as UNICEF Finland board member.

Simona Nickmanova

Simona Nickmanova

Director of events

Simona has produced over 150 events across multiple markets in Europe. She enjoys commanding large teams of specialists to solve complicated technical production challenges.

At the same time, she is equally thrilled when designing the details of a boutique event experiences for a handful of participants. Simona is a certified sustainable event auditor with passion to transform the event industry smarter and lighter for the environment.

Kayvan Nikjou

Kayvan Nikjou

Senior Advisor, Mobility Specialist

Kayvan works as a senior advisor for mobility industry leaders such as Daimler Group, Porsche and Nico Rosberg’s family office. He is passionate about the innovation and new business born between corporates and startups. Kayvan has worked for several years in close relation with Europe’s most loved tech conferences. Graduated as a journalist, Kayvan is also a contributing writer for Forbes online.

Eric Conyers

Eric Conyers

Senior Marketing specialist

Berlin-based Eric has 25-years experience in building brands. His versatile background hails from Marketing, Product Development and commanding global roll-outs as Chief Marketing Officer. Eric has a strong experience in Distribution and a wide global network across Board Sports, Fashion, Lifestyle and Consumer Electronics.

Associates

Steve Brown

Steve Brown

Marketing specialist, Amsterdam

US born, Scandinavian raised, living in Amsterdam. Steve helps people work smarter together. Steve works as a strategist and Art Director facilitating business development and marketing strategies.

Melanie van Gelderen

Melanie van Gelderen

PR

Melanie has a prolific background in communications. Her expertise hails from PR and reputation management. Melanie also has a degree in organizational pshychology.

Martijn Been

Martijn Been

Creative Director, brand activations

Martijn is a strategic brand marketer with a versatile background as a Strategist, Brand Director and Art Director working globally across platforms.

Jelle Kok

Jelle Kok

Graphic Design, website realization

Jelle connects the dots of visual communication, graphic design, photography and website realization. Magnetica’s website was done by Jelle.

Janna Salokangas

Janna Salokangas

Events and brand activations

Janna is an event specialist with broad experience in partnerships and the event industry. Janna has been working with the F1 Grand Prix side events in Monaco, Singapore, and Abu Dhabi. She has also led a fundraising charity campaign in Finland for more than 500 children in need.

Henrik Johansson

Henrik Johansson

Innovation Facilitator, Sweden

Henrik design and leads processes in the field of Organisational Transformation, Design Thinking, Strategic Learning and Corporate Mindfulness. Henrik works with teams and leaders who wish to come up with radically new ideas and want to fundamentally leverage their co-creative ability to facilitate innovation.